Since 2006 Octopus wants to propagate its unique motif everywhere, from Milan to outer space, leveraging the value of persistence and multiplying the energy of who is a part of it—by making products that are, in fact, icons.

Octopus x Smile Agency

Available from 17/05/2026.

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A passion for excellence, an innovative vision, and Made in Italy craftsmanship: the Octopus X Smile capsule collection brings together two artistic universes in a streetwear icon — one that, for the very first time, attempts to put a face to the mysterious Octopus.

4 Smile artists interpret the tentacled brand through their own talent across 4 T-shirts and 4 Hoodies, for a total of 4 completely different artistic visions:

- "Lovin'Ukyo" by IlClod

- "Polpaccio" by NICORI

- "Lulù" by Simone Peano

- "Skrutbekt" by Pastaacolazione

100% cotton garments, loose fit, ribbed cuffs and hem, adjustable drawstring hood, and 2- and 3-color screen printing — the best of Octopus design combined with the creative intuition of Smile Creative Agency's artists.

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The Octopus X Smile capsule collection will be available on octopusbrand.com from 9:00 PM on May 17, 2026.

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Get 10% off your first purchase