
A game changer in Italian esports, from Milan to the world: Octopus supports Novo, an esports team aiming to make professional gaming more popular in our country.


Since its founding just two years ago, Novo has already achieved significant results: a dozen trophies and a consistent presence in the most competitive tournaments of Valorant, Rocket League, and EA Sports FC. The president and first ambassador of the team is Pow3r, a pioneer of streaming in Italy, who, together with Novo, has the stated goal of offering fans a team that can represent an entire country—a team to support in all international competitions.
Octopus’ reach now extends to Novo’s players, thanks to an agreement signed in December 2024, which made Octopus the official apparel partner of the team and led to the first supply of technical jerseys designed in collaboration with Novo. From February 13th to 20th, the official Novo Esports x Octopus jersey is available for pre-order on octopusbrand.com and novoesports.gg.



