Since 2006 Octopus wants to propagate its unique motif everywhere, from Milan to outer space, leveraging the value of persistence and multiplying the energy of who is a part of it—by making products that are, in fact, icons.

Octopus x Sundek

Two iconic brands together for a summer vibe drop

Octopus x Sundek Two iconic brands together for a summer vibe drop | Image 86334
Octopus x Sundek Two iconic brands together for a summer vibe drop | Image 86335

Two iconic prints, the city and the beaches, Italy and California: Octopus and Sundek come together for a capsule collection.

Sundek was born in 1958 on the West Coast of the United States, and immediately became a symbol of the emerging surf movement. But Sundek was also born again in Italy during the second half of the 1990s, when a new ownership relaunched the swimsuits with the three rainbow stripes on the back, which suddenly appeared on every beach in the country. In 2024, Octopus celebrates a key piece of the aesthetics of the past three decades, with a limited-edition collection designed and produced in collaboration with Sundek.

Octopus produced a hoodie and two T-shirts, featuring the iconic tentacular graphics embracing the classic hibiscus from Sundek's most famous floral print. Sundek produced a pair of classic board shorts, a beach towel, and a beach bag: all items are printed with Octopus tentacles and feature purplish rainbow details.

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Octopus x Sundek Two iconic brands together for a summer vibe drop | Image 86339

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