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  • Limited edition: YO! Mtv Raps - Groovy & Hustle

    Spring capsule collection to celebrate the golden years of the hip-hop music videos.

    • photographer Edward Scheller
    • stylist Tres Bones
    Limited edition: YO! Mtv Raps - Groovy & Hustle Spring capsule collection to celebrate the golden years of the hip-hop music videos.

    Octopus Brand collaborates with MTV Yo! Raps on an ultra-limited spring capsule collection to celebrate the golden years of the show that revolutionized the world of hip-hop music videos in the 80s and is coming back in Italy.

    It was 1981 when the channel MTV, acronym of Music Television, was born in New York, marking a turning point in the world of music. Suddenly viewers could watch music: rotating videos from all their favorite artists that they would only have seen live or by buying dubious VHS tapes until then.

    Shortly afterwards, in 1987, the channel devoted an entire program to Rap and Hip-Hop. If you wanted to see epic music videos from N.W.A., Beastie Boys, ICE T or any of the other gangsta rappers at the top of the world rap game, all you had to do was tune in to MTV Yo! Raps.

    Octopus Brand, which is run by an extremely nostalgic team (you may have noticed), seized the opportunity to create a new ultra-limited capsule collection in conjunction with the launch of the new Italian program. The capsule is a tribute to the legendary patterns etched in the mind of anyone who watched the program until it went off air in the 90s.

    The release of the Octopus x MTV Yo! Capsule Raps is scheduled for May 28th exclusively on octopusbrand.com (4pm) and from the IUTER Store in Milan (10:30am). All garments are produced in Italy, Hoodies boast chenille patches and the “Hustle” colorway comes with two different patterns on the front/rear or sleeves on the hoodie.