Since 2006 Octopus wants to propagate its unique motif everywhere, from Milan to outer space, leveraging the value of persistence and multiplying the energy of who is a part of it—by making products that are, in fact, icons.



VNGRD is a retrospective about the clothing brand born in Milan in 2005 as the natural creative expression of a group of designers and artists who lived for years at the heart of the city's underground. 

Thanks to a naïve, uneducated stance on clothing design and the firm refusal of obeying to any commercial habit of a world that was transitioning from a traditional model to the ultra-connected landscape of today, VNGRD challenged everything and connected many of the people who would go on and become protagonists of the zeitgeist.

Heralded by the creative direction of Giorgio Di Salvo, one of the two co-founders, VNGRD quickly gained a cult status, piling up collaborations with brands like Stüssy, SUPER, FUCT and Slam Jam, being recognized by the likes of Kanye West, and sowing the seeds which gave life to Octopus brand: the tentacles motif was in fact born as a VNGRD design in 2006.

In order to celebrate the special relationship with the brand, Octopus will release an extremely limited run of the original VNGRD Octopus garments, faithful to the original 2006 releases down to every last detail.

About the book:

  • A comprehensive archive of the graphical and design production of the brand, featuring unreleased pieces and behind the scenes looks
  • Featuring written contributions by Marcelo Burlon (County of Milan founder), Virgil Abloh (OFF---WHITE founder), Erik Brunetti (FUCT founder), Massimo Torrigiani (Boiler and Fantom founder), Alessio Ascari (Kaleidoscope founder), Federico Sarica (Head of editorial content, GQ Italia, founding editor, Rivista Studio) and many others Featuring new photo shoots by Francesco Nazardo and Jim C. Nedd
  • 336 pages
Season: SS22
Colour: Multicolor
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